SEOh-no! Where Do I get Started?

Mark Campanale Expert Guidance

10/21/21 By Mark Campanale, NPA Digital Marketing Manager SEO (Search Engine Optimization) is the algorithm used by search engines to find quality web sites that are relevant to what is typed in the search bar. However, it is ALWAYS changing. But this is a good thing. The more the engines are fine-tuned, the better the results. They are constantly tweaking …

10 Tips For Celebrating Employees

Mark Campanale Expert Guidance, NPA News

While you are focusing on customers during National Pawnbroker Week, don’t forget the people who are critical to your success – your employees. Show your appreciation by celebrating them all week. Don’t forget social media! Post plenty of pictures of your employees during the week. People share this fun stuff, so your store is seen as a great place to …

PR Tips for TV

Mark Campanale Expert Guidance

AT SOME POINT IN YOUR BUSINESS LIFE, you will be called upon to talk to the press. Maybe you are doing a community project or charity event. Perhaps some big news about the pawn industry has come out and your local reporter wants your comments. Whatever the occasion, read these tips to be prepared for all types of reporter questions. …

Value Selling

Mark Campanale Expert Guidance

How to sell VALUE over PRICE BY BOB PHIBBS, THE RETAIL DOCTOR  VALUE SELLING IS, AT ITS HEART, the moving of more merchandise. No matter how many facts you know about a product, if the consumer doesn’t see the value in owning it, they’ll pass on it. That’s why selling on value over price is a common theme in all …

Embracing Technology

Mark Campanale Expert Guidance

by Mark Campanale, Digital Marketing Manager, NPA WALT DISNEY FAMOUSLY SAID: ‘Disneyland will never be completed. It will continue to grow as long as there is imagination left in the world.’ While the most progressive medium in his day was the newspaper, Disney knew that change is constant; if you fail to adopt new and progressive business practices, you will …

5 Tax Reduction Strategies

Mark Campanale Expert Guidance, Members Only, NPA News

~ Larry Oxenham will be speaking on this topic at Pawn Expo 2021 ~ [administrator notice: content below memberonly folder=”Pawnbroker Members, International PB Members, IP Members, Canadian PB Members, staff, Members Only Code” message=”This Content is for Members Only”] By Larry Oxenham, American Society for Asset Protection  Americans pay more in taxes each year than they spend on food, clothing, …

Get To Know Your Customers, One Transaction At A Time

Mark Campanale Expert Guidance

~ JEFF WILHELM WILL BE SPEAKING ON THIS TOPIC AT PAWN EXPO 2021! ~ BY JEFF WILHELM DIRECTOR STORE OPERATIONS NATIONAL PAWN AND JEWELRY My thoughts as I see the landscape of the industry today, and how our behaviors have to change. Who do you work for? As leaders, pawnbrokers, and business owners over the years, we may have taken …

TOP THREE THINGS ON PAWNBROKERS MINDS

Mark Campanale Expert Guidance, Members Only

RECENTLY, THE NPA ASKED MEMBERS what three things were top of mind for them as they moved into the New Year. This poll was informal, but it was soon backed up by the results of the NPA Operating Report Benchmarking Survey. The top three things for 2021 are the top three things that were concerns in 2020, especially considering 2021 …

EMBRACING TECHNOLOGY

Mark Campanale Expert Guidance, Members Only

A Key to the Ultimate Customer ExperienceWalt Disney famously said: ‘Disneyland will never be completed. It will continue to grow as long as there is imagination left in the world.’ While the most progressive medium in his day was the newspaper, Disney knew that change is constant; if you fail to adopt new and progressive business practices, you will surely …

Pivot to Move Forward

Mark Campanale Expert Guidance, Members Only

~ JEFF WILHELM WILL BE SPEAKING ON THIS TOPIC AT PAWN EXPO 2021! ~ BY JEFF WILHELM DIRECTOR STORE OPERATIONS NATIONAL PAWN AND JEWELRY WOW! IT’S BEEN 33 YEARS since I started in the pawn business. As I look back, I see so much is the same, but also different. What I mean is that we still do the same …

How to improve your customer service experience

Mark Campanale Expert Guidance, Members Only

~ Bob Phibbs is a Keynote Speaker at Pawn Expo 2021 ~ Bob Phibbs, The Retail Doctor SalesRX Online Retail Sales Training How to improve your customer service experience? Concentrate on your employees and engage their hearts, not just their minds. Many retail stores offer the same or similar products as you do. And anything is available online. If the …

3 TIPS FOR SELLING MORE AT YOUR PAWN SHOP

Mark Campanale Expert Guidance, Members Only

~ Bob Phibbs is a Keynote Speaker at Pawn Expo 2021 ~ By Bob Phibbs, The Retail DoctorSalesRX Online Retail Sales Training  You want fries with that? This is probably the most derided add-on question ever asked.  And at the time, the most valuable.  Yet most retailers are thrilled when someone agrees to buy one thing and can’t imagine someone would want something other than what they asked …

CLUTTER-FREE AND CUSTOMER FOCUSED

Mark Campanale Expert Guidance

A clean and inviting store is one of the keys to a successful operation. Your retail space needs to be productive so your salespeople can do what they do best – sell. Visual merchandising and product displays will help optimize the retail aspects of the store. But to get to that point, you first need to declutter.  In general, less …

EMPATHY THROUGH DESIGN THINKING

Mark Campanale Expert Guidance

When it comes to promoting your business, everything matters. Just as we need to be problem solvers, we also need to be designers. Every aspect of our store must be developed with the customer in mind – from the products and services we provide, to how we greet customers when the call or enter our store, to the architecture of …

RADICAL LISTENING

Mark Campanale Expert Guidance

“When you talk, you are only repeating what you already know. But if you listen, you may learn something new.”~ Dalai Lama XIV In my last article, THE CUSTOMER EXPERIENCE BEGINS WITH EMPATHY, I left you with a cliff hanger. I felt RADICAL LISTENING deserved it’s own spotlight. It’s one of the most critical aspects to truly understanding your customers, yet it’s …