Embracing Technology

Mark Campanale Expert Guidance

by Mark Campanale, Digital Marketing Manager, NPA WALT DISNEY FAMOUSLY SAID: ‘Disneyland will never be completed. It will continue to grow as long as there is imagination left in the world.’ While the most progressive medium in his day was the newspaper, Disney knew that change is constant; if you fail to adopt new and progressive business practices, you will …

5 Tax Reduction Strategies

Mark Campanale Expert Guidance, Members Only, NPA News

~ Larry Oxenham will be speaking on this topic at Pawn Expo 2021 ~ By Larry Oxenham, American Society for Asset Protection  Americans pay more in taxes each year than they spend on food, clothing, and housing combined, so reducing your taxes to the legal minimum can greatly increase your ability to build wealth. Judge Learned Hand said, “Anyone may so arrange …

GET TO KNOW YOUR CUSTOMER, ONE TRANSACTION AT A TIME

Mark Campanale Expert Guidance

~ JEFF WILHELM WILL BE SPEAKING ON THIS TOPIC AT PAWN EXPO 2021! ~ BY JEFF WILHELM DIRECTOR STORE OPERATIONS NATIONAL PAWN AND JEWELRY My thoughts as I see the landscape of the industry today, and how our behaviors have to change. Who do you work for? As leaders, pawnbrokers, and business owners over the years, we may have taken …

TOP THREE THINGS ON PAWNBROKERS MINDS

Mark Campanale Expert Guidance, Members Only

RECENTLY, THE NPA ASKED MEMBERS what three things were top of mind for them as they moved into the New Year. This poll was informal, but it was soon backed up by the results of the NPA Operating Report Benchmarking Survey. The top three things for 2021 are the top three things that were concerns in 2020, especially considering 2021 …

EMBRACING TECHNOLOGY

Mark Campanale Expert Guidance, Members Only

A Key to the Ultimate Customer ExperienceWalt Disney famously said: ‘Disneyland will never be completed. It will continue to grow as long as there is imagination left in the world.’ While the most progressive medium in his day was the newspaper, Disney knew that change is constant; if you fail to adopt new and progressive business practices, you will surely …

Pivot to Move Forward

Mark Campanale Expert Guidance, Members Only

~ JEFF WILHELM WILL BE SPEAKING ON THIS TOPIC AT PAWN EXPO 2021! ~ BY JEFF WILHELM DIRECTOR STORE OPERATIONS NATIONAL PAWN AND JEWELRY WOW! IT’S BEEN 33 YEARS since I started in the pawn business. As I look back, I see so much is the same, but also different. What I mean is that we still do the same …

How to improve your customer service experience

Mark Campanale Expert Guidance, Members Only

~ Bob Phibbs is a Keynote Speaker at Pawn Expo 2021 ~ Bob Phibbs, The Retail Doctor SalesRX Online Retail Sales Training How to improve your customer service experience? Concentrate on your employees and engage their hearts, not just their minds. Many retail stores offer the same or similar products as you do. And anything is available online. If the …

3 TIPS FOR SELLING MORE AT YOUR PAWN SHOP

Mark Campanale Expert Guidance, Members Only

~ Bob Phibbs is a Keynote Speaker at Pawn Expo 2021 ~ By Bob Phibbs, The Retail DoctorSalesRX Online Retail Sales Training  You want fries with that? This is probably the most derided add-on question ever asked.  And at the time, the most valuable.  Yet most retailers are thrilled when someone agrees to buy one thing and can’t imagine someone would want something other than what they asked …

CLUTTER-FREE AND CUSTOMER FOCUSED

Mark Campanale Expert Guidance

A clean and inviting store is one of the keys to a successful operation. Your retail space needs to be productive so your salespeople can do what they do best – sell. Visual merchandising and product displays will help optimize the retail aspects of the store. But to get to that point, you first need to declutter.  In general, less …

EMPATHY THROUGH DESIGN THINKING

Mark Campanale Expert Guidance

When it comes to promoting your business, everything matters. Just as we need to be problem solvers, we also need to be designers. Every aspect of our store must be developed with the customer in mind – from the products and services we provide, to how we greet customers when the call or enter our store, to the architecture of …

RADICAL LISTENING

Mark Campanale Expert Guidance

“When you talk, you are only repeating what you already know. But if you listen, you may learn something new.”~ Dalai Lama XIV In my last article, THE CUSTOMER EXPERIENCE BEGINS WITH EMPATHY, I left you with a cliff hanger. I felt RADICAL LISTENING deserved it’s own spotlight. It’s one of the most critical aspects to truly understanding your customers, yet it’s …

WHAT DO I GET FOR ‘LIKING’ YOU ON FACEBOOK?

Mark Campanale Expert Guidance, Members Only

by Mark Campanale, Digital Marketing Manager The sign says, ‘Like Us On Facebook!’ Ok.  Done.  Now what? I know that when I ‘like’ a musician on Facebook, I’ll get new music updates, tour info, contests, and more.  Yet, I’m seeing a lot of small businesses jumping on the FB train and asking friends, co-workers, customers, etc. to go to their page …

YUP, YOU SCREWED UP. NOW LET’S FIX IT.

Mark Campanale Expert Guidance, Members Only

by Mark Campanale, Digital Marketing Manager Accidents, mistakes, and bad experiences happen; and ‘happen’ is a great word, as it means ‘come to pass’ or ‘took place’, which I take to mean ‘opportunity!’ Yes, ‘opportunity!’ with the exclamation point. When bad things happen in the workplace, you can do 1 of a million things: This Content is for Members Only