Pawnshops are full of independent-minded business professionals who work every day to positively represent the pawn industry in their stores and in their communities through small but meaningful actions.

One of them is Jon Rhine.

Jon’s always looking for more and better ways to market P&N Pawnshop where he works, which is owned by Chris and Sue Firebaugh.

Recently, we asked him about an example of a way that he seized an opportunity to market their store on the fly while out to dinner:

“While out to eat in a local restaurant, I recognized one of our customers. I called their server over and asked for the appetizer for the table. I paid for it, including tip, and went up to the table to thank them for being a loyal customer of ours.”