Mark Campanale Expert Guidance

A clean and inviting store is one of the keys to a successful operation. Your retail space needs to be productive so your salespeople can do what they do best – sell. Visual merchandising and product displays will help optimize the retail aspects of the store. But to get to that point, you first need to declutter. 

In general, less is more. While this may see counterintuitive at first, in reality, if your store is messy or crowded, you will drive customers away. Break your store into zones: outside, front of store, merchandise, counter, miscellaneous (rest rooms, stock rooms). Then walk through and determine what needs to be cleaned, rearranged, or decluttered. 

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