Cheryle Bernard NPA News



The 2020 Pawn Industry Benchmark Survey will provide real actionable insight into how your store performance compares to the industry standard.

Data analysis provides the intelligence by which all major corporations steer their businesses. Now, pawnbrokers who participate in this industry-wide survey will be able to improve their business processes and results with methods grounded in fact and backed by data.

Furthermore, this information will help undergird the critical legislative work that NPA does on behalf of the entire industry by arming our Government Relations Team with real insights about the important contribution that pawnshops make in their neighborhoods and throughout the country.

WHEN: The survey is open now through October 16, 2020. The final anonymous statistics will be provided by Industry Insights, the company that NPA is partnering with for this project, no later than 01/04/21

ABOUT: Participant input is completely confidential and will not be made available to anyone, including NPA. All that’s required to participate is your pawnshop’s 2019 financial reporting data. All respondents will receive a complimentary copy of the final report. As an added exclusive, participants who are members of NPA will receive a customized store analysis that compares your store’s performance against the industry benchmark. This is a powerful and actionable tool for interpreting your results that you can only receive by participating in this landmark survey.


Special thanks to our software Industry Partners, Pawnmaster by DataAge and BRAVO who have made reporting easier for their customers:

BRAVO users click here.
PAWNMASTER users click here.


Stories chosen for your review by your GRC team

The Department of Justice announces fraud charges for abuses of the Paycheck Protection Program during press conference Sept. 10, 2020.


FROM TROUTMAN.COMCalifornia Consumer Privacy Act (CCPA) of 2018…State lawmakers extended the B2B and
employee exemptions under the CCPA until January 1, 2022 by passing Assembly Bill 1281.

FROM BLOOMBERG: The Federal Reserve’s Main Street Lending Program was created to assist small and mid-size businesses.
Initially the minimum loan amount was $1 million, but subsequently was reduced to a $250,000 threshold.


All times are listed in eastern

TODAY, SEPTEMBER 10 at 5pm: HOLIDAY MARKETING ROUNDTABLEEveryone’s a panelist for this exciting conversation!
The fourth quarter 2020 will be unlike any that we’ve experienced. We’ll brainstorm ways to convince and convert customers
during this unusual holiday season. Bring YOUR best marketing ideas to share!

WEDNESDAY, SEPTEMBER 16 at 4pm: BRANDING LIKE A BOSS With Lauren Kaminsky Goldman–creating a brand that authentically and effectively communicates value is one of the best ways to grow your business. We’ll learn what makes an iconic brand and how you can get started building or growing yours.

NEW: THURSDAY, SEPTEMBER 17 AT 5pmLUXURY IN THE TIME OF COVID—Hear from renowned expert Deanna Thompson about ways you can grow your luxury handbag business in the time of Covid!
What works, what doesn’t, how to pivot and drive those customers into your stores!

TUESDAY, SEPTEMBER 22 at 5pm: STATE ASSOCIATION CALL–connect with your state peers while learning what’s happening in state associations all over the country.

WEDNESDAY, SEPTEMBER 30 at 4PM:  FACEBOOK’S MARKETING TOOLS—in this webinar, we’ll be joined by two marketing experts who will explore the expanding list of small business tools on Facebook and Instagram.

THURSDAY, OCTOBER 8 AT 5PM: EMAIL MARKETING FOR PAWNBROKERS with Kathleen Owen and Michael Cohen—open and conversion rates for email marketing consistently out-perform social media. Why then is it such a frequently overlooked marketing tactic for pawnbrokers? In this webinar, attendees will hear from those who have successfully implemented email marketing for their pawnshops.

TUESDAY, OCTOBER 13TH AT 3PM: COMMUNITY RELATIONS: DOING WELL WHILE DOING GOOD with Mike Willingham and others—pawnbrokers will share ways that their relationships with charitable organizations have helped them build a better business and community.

MONDAY, OCTOBER 26TH AT 4PM: MAXIMIZING THE HOLIDAYS with David Skibinski—pawnbrokers will share ways that their relationships with charitable organizations have helped them build a better business and community.