NPA’s Certified Pawn Professional (CPP) Learning Program

This is the third in a three-part series that explores NPA’s new learning program, Certified Pawn Professional (CPP), launching at Pawn Expo in Las Vegas this July.

NPA will offer six different one-day modules, each devoted to a key area of knowledge that professional pawnbrokers must master:

  • Store Operations
  • Marketing and Public Relations
  • Human Resources
  • Product Knowledge
  • Federal Regulations
  • Security, Risk, and Crisis Management

Courses will be offered at Pawn Expo each year, and a selection of courses will also be offered throughout the year at regional sites around the country, sometimes in conjunction with state or regional association events.

About the CPP Program
CPP is not an introductory course. It assumes an individual has some prior knowledge and experience in pawn stores and is intended to enhance and broaden both your skills and knowledge. Classes will be composed of store owners, managers, administrative employees, and sales personnel.

At the conclusion of each day of instruction, students who wish to earn the CPP designation will sit for a one-hour, 40-question examination. In order to pass the examination a student must answer 30 questions correctly. Members who only wish to enhance their knowledge without pursuing the CPP designation are welcome to do so and will not be required to take the examination.

Those who have satisfactorily completed each of the five required courses and exams will be recognized at a new annual ceremony during Pawn Expo. They will have earned the right to affix the CPP designation to their business cards as well as personal and business stationery.

As the CPP program matures, additional modules may be added to the curriculum, either as required courses or as options to suit the needs of different members. For example, optional courses may be offered in firearms, collectibles, watches, or any number of other topics that might appeal to NPA members. Providing for optional course choices reflects NPA’s commitment to providing meaningful learning opportunities to all members.

The first three courses, Store Operations, Marketing and Public Relations, and Human Resources, will be offered this July at Pawn Expo 2015.

Store Operations
Store operations is the set of activities and processes that help an organization run effectively, efficiently, and in line with business strategies and objectives. The expectations of how your employees operate and represent your business are determined by your store operations practices, such as ethics, store appearance, security, and other day-to-day operations. This directly impacts the customer experience and, ultimately, your bottom line.

After completing this course the student will be able to:

  • Understand the importance of ethics in dealing with customers and property.
  • Identify ways to protect the organization against theft.
  • Apply merchandising techniques to help improve sales.
  • Implement effective customer service practices.
  • Explain the pawn transaction process.
  • Understand proper cash handling procedures.
  • Discuss methods to increase loan balance growth and retention.
  • Identify security measures to safeguard the store and employees.

Marketing and Public Relations
Marketing and public relations are not exact sciences and can vary greatly from one organization to the next. Both areas are closely connected and require a variety of strategies and tactics that are constantly changing in order to remain effective and successfully support the organization. Having a marketing plan in place, being prepared to interact with media, and being an active, positive participant in your community are all important for a well-rounded plan. Add today’s technology into the mix, and you can quickly set yourself up for success if handled properly.

After completing this course the student will be able to:

  • Differentiate types of marketing methods available.
  • Identify the elements of a marketing plan.
  • Understand why and how to track marketing results.
  • Create a marketing message.
  • Identify ways to manage digital marketing.
  • Effectively manage media inquiries.
  • Understand the importance of having a presence in the community.

Human Resources
For small and large businesses alike, the human resources function is important for more than just processing payroll or hiring an employee. Human resources play a critical role in handling the employee focused activities of a company and in driving the company’s overall strategy and success. With the constantly changing employment environment, businesses must have a strong human resources strategy to survive.

After completing this course the student will be able to:

  • Identify the importance of employment law compliance including wage and hour regulations, Americans with Disabilities Act requirements, equal employment practices (harassment and discrimination), and workers compensation.
  • Summarize the basics of screening and hiring.
  • Understand the importance of an employee handbook/policy and procedure manual.
  • Implement effective performance management practices.
  • Identify how to structure benefits for the organization.

You can quickly see how comprehensive the curriculum will be, and how anyone working in a pawn store will benefit from knowing about these essential issues.

The CPP learning program represents a milestone in NPA’s continuing efforts to serve members’ ever evolving needs. We look forward to welcoming you and your colleagues to our first series of CPP learning programs in July! Registration is now open.

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Registration Fees Per Course


$499 – Non-Members

$199 – NPA Members

July 6, 2015, 8:30 am – 4:30 pm

Available Courses:

  • Store Operations
  • Marketing and Public Relations
  • Human Resources