By Edward Burke, Director of Marketing, ScentAir
Nobody ever asked you to stop and hear the roses. There is a reason for that. Our sense of smell is the most powerful of our five senses when it comes to emotion and memory. Different smells tell us more clearly and directly when it’s time to slow down, enjoy, and feel good about an experience.
ScentAir helps businesses engage their consumers’ strongest sense to create tangible, positive results. As an Industry Partner member of NPA, ScentAir is working with pawnbroker locations across the country in an effort to create more pawn loan transactions per store as well as to improve their retail operations by fundamentally changing and improving the overall store experience.
How Scent Impacts Your Store Experience:
- Connects with both customer segments – pawn loan and retail customers
- Differentiates it from other shops
- Promotes higher value perception of pawn loan experience and retail goods
- Improves overall perception of store experience
- Increases word of mouth
- Increases dwell time
But how and why does scent play such a powerful role in a consumer experience? Our sense of smell is deeply connected to the emotional and memory centers in the brain.
- Up to 75% of our daily emotions can be generated by our sense of smell.
- We remember what we see for around 30 days with about 40% accuracy, whereas we remember what we smell with 60% accuracy for more than a year.
When we think about a consumer experience, retailers often overlook the sense that is most likely to improve a consumers’ mood and to more vividly recall their experience. As a top priority, our customers in the pawn industry are generally looking to execute more pawn loans. To do so, there are certain critical elements of the experience, including scent, that are more likely to help make a first time customer feel good about the experience and then to positively remember the experience which leads to repeat visits and word of mouth.
A growing pawn loan brand in Georgia looks to ScentAir to enhance two key pieces of their business:
- Differentiate them from their local competitors.
- Establish a strong bond with potential loan customers.
They are also hoping to increase word of mouth advertising and create a higher value perception of the retail business by scenting their shop. The feedback from customers has been consistently positive and the operators are now looking at creating a signature scent for their locations to create a more consistent and positive brand experience.
ScentAir also helps companies that sell lightly-worn goods who seek to improve their consumers’ impression of their goods. For example, Plato’s Closet, a Winmark Brand, uses ScentAir to improve their overall store experience. The fragrance in the store also assists in removing the perception often associated with resale stores and creates an environment that is fashion driven.
ScentAir specializes in delivering the right scent, the right way in the right place, and at the right time. Scent is the most powerful of our five senses and it has the potential to help you tell an even more compelling story to your customers and potential customers. Please reach out to us at [email protected], or at www.scentair.com to find out more.
Popular Scents for the Pawn Industry:
- Black Tea Fig
- Golden Bamboo
- Vanilla Woods
- White Tea Fig
- A Walk in the Woods